Imagine a world with commercial space travel, nanotechnology and human-like robots. In his book, Mark Stevenson takes us on an optimist's tour of the future. Instead of economic meltdown or pollution of our natural environment, the author is good at convincing his readers that the near future abounds with business possibilities. Those entrepreneurs willing enough to invest in new technology can make a difference in this world. Not being borne in the United States is no longer a valid argument for complacency.
Thanks to computer technology and the Internet, we all have access to worldwide valuable resources: capital, labor and knowledge combined with unlimited opportunities to create. In many ways small and medium-sized enterprises (SMEs) will have to be in the front-row of innovation or they will face the risk of biting the dust. Smaller companies have the agility to innovate faster and react to changing market conditions more rapidly than larger, more bureaucratic organizations. Speed and dedication to the future are two success ingredients that will give companies an edge over their competitors. There are a few tips that can be deducted: invest in R&D or support/join forces with small innovative start-ups. Venture into new market adventures while keeping budgets under control and finally, value speed and creativity over seniority and cult-like traditions.
Author: Mark Verheyden
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